Meet the Media of Social Creativity.
1. It runs on (meaningful) User Generated Content: Suddenly EVERYONE is a Subject Matter Expert. People are not really interested anymore in what time you woke up, how you felt when it rained, or any other witty, silly or mundane update. If you’re a foodie, people are now interested in what you think about the newest fast food joint in town. If you’re a traveler, they want to know what you think about the last place you went to. If you’re a gamer, they want to know what you think about the latest MSI Ghost gaming laptop. Instagram, Tumblr, Blogs, Pinterest- any place where you share specialized content or opinion that you have created- even if all you've created is an opinion.
2. Or on pure functionality: Can you help me chat with my friend, free of charge or advertisements. How good and smooth can you make the experience? Can you help me transfer files? Can you help me find the best Chinese food place in town? Or the best hotel in town? Can you do it better? Easier? Faster? And for free?
3. But no longer on what people are doing. It runs on what people create: The reason why Twitter is still alive is that it’s easy for it to switch from the former to the latter. However Facebook, widely recognized as the poster boy of peeping into other people’s personal lives, will see users shifting to platforms that offer content that adds some value.
The media of Social Creativity says:
- I can share what you create with like minded people- and the fact that you don't know them personally doesn't matter- in fact- it makes it a whole lot better!
- I can make content/ information available to your friends/ people when you want it- or when they want it. I can do it fast, easy and for free
- I can show you what people just like you have created- and I know it matters, even if it's an opinion
